Internet Radio Interview About Book Marketing: One of our authors, Paul K. Metheney, was interviewed this week by Mckensie Stewart on her Internet radio broadcast, The Writer’s Edge on 9/15/17. Besides publishing some of his work, LeftHandPublishers.com has contracted Paul’s company, Metheney Consulting, as one of their book cover design artists and marketing consultants to help assist with author’s branding and marketing. Below are some notes from that interview.
Internet Radio Interview About Book Marketing – Social Media Marketing
#SocialMedia, used to be called Web2.0. Interactive online media. Conversations – back & forth #authorbranding #bookmarketing
#Websites & traditional advertising & marketing: transmitting 1-WAY messages to the public. #authorbranding #bookmarketing
#SocialMedia: developing relationships & fans of your brand over the long run. #authorbranding #bookmarketing
Treat #SocialMedia like a cocktail party – engage, entertain, educate, not SALESY #authorbranding #bookmarketing
Don’t “ABS” (Always Be Selling) your #book – reply, retweet, discuss, share, recommend, ask – automated tools don’t do this
Make all of your #SocialMedia handles, imagery, banners, & style consistent = more easily remembered brand
Customize #SocialMedia look & feel to match your #authorbrand: banners, css, fonts, graphics (Photoshop), writing style, tone
Follow #authors, #publishers, #editors that match your brand’s interests i.e. genre, writing, short stories, etc. #bookmarketing
Follow #authors, #publishers, #editors that have a high follower count = thousands seeing your retweets, replies, etc. #bookmarketing
Post consistently & often. Most platforms reward you for #SocialMedia activity, algorithms boost more popular posts #bookmarketing
Consistency helps as well. Also encourages possible fans to follow & engage w/ you. #authorbranding #bookmarketing
Do NOT just use when you have a book to sell. Be active & engaging in #SocialMedia all the time. #authorbranding #bookmarketing
Dedicated Effort – Some successful writers are spending 3 hrs/nt on #SocialMedia, #marketing, hiring interns #authorbranding #bookmarketing
Focus your posts/discussions on subjects, movies, #books, #authors adjacent to your brand #authorbranding #bookmarketing
@GailZMartin writes urban fantasy, epic fantasy, etc. She posts #SocialMedia & guest blogs re: TV show #Supernatural #authorbranding
Don’t get too far afield w/ #SocialMedia topics-avoid politics, religion, etc. #authorbranding #bookmarketing
Use #SocialMedia, #blog, & #website to capture email addresses w/ offers of giveaways #authorbranding #bookmarketing
#Email #newsletters – send out to your various lists to keep them engaged #authorbranding #bookmarketing
#Email #newsletters – notify lists of upcoming events, new books, release parties, & educate, entertain #authorbranding #bookmarketing
#SocialMedia is slow to garner followers, but free. #SocialMedia also has a very high ROI in $ #authorbranding #bookmarketing
#SocialMedia is just a PIECE of the marketing puzzle. Not the end all and be-all #authorbranding #bookmarketing
To be continued…