Internet Radio Interview About Book Marketing Pt.1

Interview About Book Marketing
Mckensie Stewart,The Writers Edge, author of Shattered

Internet Radio Interview About Book Marketing: One of our authors, Paul K. Metheney, was interviewed this week by Mckensie Stewart on her Internet radio broadcast, The Writer’s Edge on 9/15/17. Besides publishing some of his work, LeftHandPublishers.com has contracted Paul’s company, Metheney Consulting, as one of their book cover design artists and marketing consultants to help assist with author’s branding and marketing. Below are some notes from that interview.

Internet Radio Interview About Book Marketing – Social Media Marketing

#SocialMedia, used to be called Web2.0. Interactive online media. Conversations – back & forth #authorbranding #bookmarketing

#Websites & traditional advertising & marketing: transmitting 1-WAY messages to the public. #authorbranding #bookmarketing

#SocialMedia: developing relationships & fans of your brand over the long run. #authorbranding #bookmarketing

Treat #SocialMedia like a cocktail party – engage, entertain, educate, not SALESY #authorbranding #bookmarketing

Paul MetheneyDon’t “ABS” (Always Be Selling) your #book – reply, retweet, discuss, share, recommend, ask – automated tools don’t do this

Make all of your #SocialMedia handles, imagery, banners, & style consistent = more easily remembered brand

Customize #SocialMedia look & feel to match your #authorbrand: banners, css, fonts, graphics (Photoshop), writing style, tone

Follow #authors, #publishers, #editors that match your brand’s interests i.e. genre, writing, short stories, etc. #bookmarketing

Follow #authors, #publishers, #editors that have a high follower count = thousands seeing your retweets, replies, etc. #bookmarketing

Post consistently & often. Most platforms reward you for #SocialMedia activity, algorithms boost more popular posts #bookmarketing

Consistency helps as well. Also encourages possible fans to follow & engage w/ you. #authorbranding #bookmarketing

Do NOT just use when you have a book to sell. Be active & engaging in #SocialMedia all the time. #authorbranding #bookmarketing

Dedicated Effort – Some successful writers are spending 3 hrs/nt on #SocialMedia, #marketing, hiring interns #authorbranding #bookmarketing

Focus your posts/discussions on subjects, movies, #books, #authors adjacent to your brand #authorbranding #bookmarketing

@GailZMartin writes urban fantasy, epic fantasy, etc. She posts #SocialMedia & guest blogs re: TV show #Supernatural #authorbranding

Don’t get too far afield w/ #SocialMedia topics-avoid politics, religion, etc. #authorbranding #bookmarketing

Use #SocialMedia, #blog, & #website to capture email addresses w/ offers of giveaways #authorbranding #bookmarketing

#Email #newsletters – send out to your various lists to keep them engaged #authorbranding #bookmarketing

#Email #newsletters – notify lists of upcoming events, new books, release parties, & educate, entertain #authorbranding #bookmarketing

#SocialMedia is slow to garner followers, but free. #SocialMedia also has a very high ROI in $ #authorbranding #bookmarketing

#SocialMedia is just a PIECE of the marketing puzzle. Not the end all and be-all #authorbranding #bookmarketing

To be continued…


Paul Metheney, writer, designerAbout The Author...

Paul Metheney has been working in advertising, marketing (both print and online) for nearly 30 years. The last couple of decades have been primarily online marketing such as SEO, PPC advertising, web design, and social media customization. Paul has been writing for over a decade: everything from magazine articles to short stories, and is currently working on a novel. Besides utilizing LeftHand Publishers as his editor and publisher, Paul also employs his creative talents to help them as a contractor assisting their clients with book cover design design, marketing, web development, social media, and SEO. To learn more about Paul, visit his personal web site at: PaulMetheney.com.

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